From Design Research to Concept in 1 Day
Led by: Kristine Angell + Julika Lomas
Saturday, June 11, 2016
Design based on real customer needs and motivations.
Participants learned what it takes to design a product based on actual need.
In this intensive, 1-day workshop Hopscotch Labs taught participants how to use human-centered research to diagnose the unique problems faced by their clients’ customers. They got hands on experience developing customer insights that lead directly to design development. Ending the day with conceptualized solutions that directly solve the problem they identified.