What we’re reading now: 1 in 4 apps are abandoned after a single use

1 in 4 apps are abandoned after a single use! http://recode.net/2015/06/13/one-in-four-mobile-apps-are-abandoned-after-a-single-use/ This startling figure should be a reminder that user testing isn't the only thing [...]

Categories: Observed, Strategy|

Platform thinking

Hopscotch Labs attended a Tesla presentation in LA recently. Tesla's focus on creating a universal platform, first for themselves and their customers, but secondarily for [...]

Categories: Insights, Observed, Strategy|Tags: , |

Cure Violence: Community Behavior Change

Anti-Violence Neighborhood Campaign, Cure Violence (previously CeaseFire Chicago) [metaslider id=174650670] Project Goal: CeaseFire is a leader in preventing violence between individuals. They needed a strategy [...]

Hidden Rhythms in Time


Gaining Traction by Hacking an Exec

Kaaren Hansen of Intuit helps insights gain traction with non-designers. http://www.youtube.com/watch?v=eOlHwn7MVpI&feature=share&list=UUBUzBgyzuUjQXTwC7jzxyBw&index=13 Making design insights tangible to execs worried about their bottom line is tough. Thanks Kaaren Hanson, this is a great presentation. […]

Who is this?

This morning I received an email from Monster.com about an old resume that I’d posted there ages ago. It asked me to update the resume. Simple enough request, but following the link led to a confusing log-in page that appeared to have nothing to do with Monster and everything to do with a secondary vendor, E-Verify. What immediately came to mind is ‘What? Is this a scam?’ ‘Is this Monster?’ ‘Where’s the log-in?’ […]

Categories: Observed, Strategy|Tags: , , , , |

Is it culture?

Last night the topic of corporate culture came up in my Operations class. As 'culture' as a term is used freely we tried to define it based on the team case studies we were reviewing for the day (the 1996 Mt Everest trajedy and a separate case on ...

Categories: Case Study, Strategy|Tags: , , |

Your willingness to pay the price

As the end of the academic semester nears, the litany of complaints rise. The "I would rather do this than that" puts extreme conditions in place for a persons willingness to do an activity or pay a price. This conveniently coincides with my marke...

Categories: Observed, Research, Strategy|Tags: , , , , |

Virtual Platforms, Trust, and Community Values

The New York Times just posted an article about anonymity and social media platforms. http://www.nytimes.com/2011/11/15/technology/hiding-or-using-your-name-online-and-who-decides.htmlIt reports on the increasing monitization of your personal data...

Categories: Case Study, Strategy|Tags: , |

Fit the proposition to the customer

http://www.nytimes.com/2011/09/15/business/with-no-amazon-as-a-rival-flipkart-moves-fast-in-india.html?ref=world Western business models don't fit everywhere—ie. transplanted ideas need to be localized.

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