Observed

The Value of Design Research, and getting an ROI

Customers ask us about measuring ROI for design related activities. What value does this work bring to our shareholders? Why should we focus our energy on customer experience? These questions get to the underlying problem of finding the right metrics to evaluate changes to your bottom line. Below are several articles that help identify those

The Value of Design Research, and getting an ROI 2018-02-13T05:46:48+00:00

Government UX

City governments have been following news on innovation, user experience (UX), and big data. The results are so promising that many cities have begun to test out these topics within city government. What does this look like: Open Data Initiative. IT departments and Clerk's offices are collaborating on making city information available to the public

Government UX 2018-02-13T05:46:49+00:00

Online Retail

Online retail is shifting. Amazon's one click shopping is changing how consumers buy online and where they place their trust. Here are several recent articles that have caught our attention. http://www.nngroup.com/reports/ecommerce-user-experience/ http://www.smashingmagazine.com/2011/04/fundamental-guidelines-of-e-commerce-checkout-design/ http://marketingland.com/show-money-6-steps-optimizing-payment-process-101561 https://econsultancy.com/blog/10272-the-11-cs-of-e-commerce-internationalisation#i.1lu1al4lqgf7nz http://baymard.com/blog/checkout-usability http://uxmag.com/articles/half-math-and-that-gushing-hole-in-your-bucket  

Online Retail 2018-02-13T05:46:49+00:00

What we’re reading now: 1 in 4 apps are abandoned after a single use

1 in 4 apps are abandoned after a single use! http://recode.net/2015/06/13/one-in-four-mobile-apps-are-abandoned-after-a-single-use/ This startling figure should be a reminder that user testing isn't the only thing you need to do to make sure your app is successful. Know your user. Study them, learn from them, find out if they even need your app. The article goes

What we’re reading now: 1 in 4 apps are abandoned after a single use 2015-10-13T18:37:16+00:00

Inspired environments

Environment matters. They say that the door to your home can tell you a lot about the people who live there. I believe that environments can change your mood, set an example for code of conduct, create expectations. Each environment that we inhabit gives us clues about the ways in which we need to behave

Inspired environments 2018-02-13T05:46:49+00:00

Platform thinking

Hopscotch Labs attended a Tesla presentation in LA recently. Tesla's focus on creating a universal platform, first for themselves and their customers, but secondarily for all car makers was an incredible reminder of the need to think big to make great change.    

Platform thinking 2018-02-13T05:46:49+00:00

Social Media as the glue in your company spirit

I’ve been doing research into the San Diego marketing companies—people are doing some really innovative work! There is an  evolution of the consumer experience through the expansion of websites with social media as the backbone. Companies are using social media technology and the associated consumer behaviors to change the way in which they connect with

Social Media as the glue in your company spirit 2014-02-25T12:58:52+00:00