The Value of Design Research, and getting an ROI

Customers ask us about measuring ROI for design related activities. What value does this work bring to our shareholders? Why should we focus our energy on customer experience? These questions get to the underlying problem of finding the right metrics to evaluate changes to your bottom line. Below are several articles that help identify those metrics and the economies they touch. […]

Categories: Case Study, Observed, ROI|Tags: , , , , |

Government UX

City governments have been following news on innovation, user experience (UX), and big data. The results are so promising that many cities have begun to [...]

Categories: Observed|Tags: , , |

Code for America Summit 2015

What can you learn from government leaders? What are tangible outcomes to a conference that boasts speakers from US cities? Code for America has created [...]

Categories: Event, Observed, Tools|

Online Retail

Online retail is shifting. Amazon's one click shopping is changing how consumers buy online and where they place their trust. Here are several recent articles [...]

Categories: Observed|Tags: |

What we’re reading now: 1 in 4 apps are abandoned after a single use

1 in 4 apps are abandoned after a single use! This startling figure should be a reminder that user testing isn't the only thing [...]

Categories: Observed, Strategy|

Inspired environments

Environment matters. They say that the door to your home can tell you a lot about the people who live there. I believe that environments [...]

Categories: Observed, Service Design|Tags: |

Aging without infrastructure

Just before Thanksgiving I met an incredible artist who has shown in museums around the world. He's retiring, looking to sell his work and settle [...]

Categories: Observed|Tags: |

Platform thinking

Hopscotch Labs attended a Tesla presentation in LA recently. Tesla's focus on creating a universal platform, first for themselves and their customers, but secondarily for [...]

Categories: Insights, Observed, Strategy|Tags: , |

Hidden Rhythms in Time


Social Media as the glue in your company spirit

I’ve been doing research into the San Diego marketing companies—people are doing some really innovative work! There is an  evolution of the consumer experience through [...]

Categories: 2014, Observed|Tags: , , |