Creating opportunities to collaborate

At Hopscotch we develop unique opportunities to collaborate with your audience on the topics that matter most to you right now. A colleague turned to [...]

Categories: Insights, Research, Service Design, Tools|Tags: , , |

The size of your team

You've got a research study coming up. Your client has bought into the process and wants their entire team to participate. With 6 in-homes and [...]

Categories: Insights, Research, Tools|Tags: , , |

Platform thinking

Hopscotch Labs attended a Tesla presentation in LA recently. Tesla's focus on creating a universal platform, first for themselves and their customers, but secondarily for [...]

Categories: Insights, Observed, Strategy|Tags: , |

Web and Game Play

Gaming is taking on new forms and creating new forms of interaction. The new book by Jane McGonigal, "Reality is Broken" highlights the potential for games while a recent conference at AIGA provided dialogue, H...

Categories: Insights, Observed|Tags: , |

Primary Research in India

I'm currently working my way through Asia on a whirlwind research trip. Below are some of my key learnings for primary research in a male dominent society. 1. Hire a translator/local researcher. Locals are more comfortable speaking to someone who ...