The Value of Design Research, and getting an ROI

Customers ask us about measuring ROI for design related activities. What value does this work bring to our shareholders? Why should we focus our energy on customer experience? These questions get to the underlying problem of finding the right metrics to evaluate changes to your bottom line. Below are several articles that help identify those metrics and the economies they touch. […]

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Process: Naming Workshops

Developing the right name for the job. Whether renaming an American institution or the next widget that your team builds the process is the same: [...]

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SDXD: Confessions of a Research Participant

Past Events SDXD: Confessions of a Research Participant Kristine Angell, Organizer, Researcher Wednesday, March 23, 2016 Many of us perform user research but not a [...]

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Going above and beyond

Hopscotch Labs spent the last year (2015) understanding what residents want and expect from the City of San Diego's website experience. The resulting strategy and [...]

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Prototyping a Monster

Dear whatever my kid keeps staring at on the ceiling. Go away. I want to go back to sleep. Monsters a are a perpetual part of childhood. They help explain the shadows on the boundary of what is known. This fall, the Museum of Man will exhibit Monsters! an exhibit dedicated to the monsters in our stories, cultures and bedrooms. To support one of our favorite cultural institutions Hopscotch Labs worked with Museum staff to develop a prototyping workshop to test their ideas for exhibit interactions.   […]

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Launching a Killer App leads to big questions from users

Google+ Evaluating the user experience Problem: When launched Google+ captured disgruntled FaceBook users, however use dropped off precipitously within a month of launch. Our goal [...]

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  Turning overwhelm into stamina Problem: Existing career sites don’t support the process of searching for a job. We interviewed long-term job seekers and career [...]

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Cure Violence: Community Behavior Change

Anti-Violence Neighborhood Campaign, Cure Violence (previously CeaseFire Chicago) [metaslider id=174650670] Project Goal: CeaseFire is a leader in preventing violence between individuals. They needed a strategy [...]

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Is it culture?

Last night the topic of corporate culture came up in my Operations class. As 'culture' as a term is used freely we tried to define it based on the team case studies we were reviewing for the day (the 1996 Mt Everest trajedy and a separate case on ...

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