Case Study

The Value of Design Research, and getting an ROI

Customers ask us about measuring ROI for design related activities. What value does this work bring to our shareholders? Why should we focus our energy on customer experience? These questions get to the underlying problem of finding the right metrics to evaluate changes to your bottom line. Below are several articles that help identify those

The Value of Design Research, and getting an ROI 2018-02-13T05:46:48+00:00

Process: Naming Workshops

Developing the right name for the job. Whether renaming an American institution or the next widget that your team builds the process is the same: research, analyze, frame, co-create, narrow and validate. Hopscotch Lab's works with its clients to develop a brand platform from which their products and services can thrive. Research + Analysis: to

Process: Naming Workshops 2018-02-13T05:46:48+00:00

SDXD: Confessions of a Research Participant

Past Events SDXD: Confessions of a Research Participant Kristine Angell, Organizer, Researcher Wednesday, March 23, 2016 Many of us perform user research but not a lot of us get to BE user research. This panel explored the participant and researcher perspective. In January, several SDXD members participated in experience research for the San Diego International Airport’s new

SDXD: Confessions of a Research Participant 2016-03-30T05:09:28+00:00

Going above and beyond

Hopscotch Labs spent the last year (2015) understanding what residents want and expect from the City of San Diego's website experience. The resulting strategy and execution were tested multiple times with residents to insure that it was on target with the initial research, and that the experience of the new identity and new site was

Going above and beyond 2018-02-13T05:46:49+00:00

Prototyping a Monster

Dear whatever my kid keeps staring at on the ceiling. Go away. I want to go back to sleep. Monsters a are a perpetual part of childhood. They help explain the shadows on the boundary of what is known. This fall, the Museum of Man will exhibit Monsters! an exhibit dedicated to the monsters in

Prototyping a Monster 2018-02-13T05:46:49+00:00

Launching a Killer App leads to big questions from users

Google+ Evaluating the user experience Problem: When launched Google+ captured disgruntled FaceBook users, however use dropped off precipitously within a month of launch. Our goal was to identify what caused users to abandon the platform. We conducted six diagnostic usability interviews with Google+ early adopters with limited experience on the platform. These interviews and observations

Launching a Killer App leads to big questions from users 2015-10-13T18:37:58+00:00


  Turning overwhelm into stamina Problem: Existing career sites don’t support the process of searching for a job. We interviewed long-term job seekers and career councilors to identify the barriers they face and the existing solutions in the market. Their stories led us to believe there was an opportunity to support job searches that have

Jobber 2018-02-13T05:46:49+00:00

Cure Violence: Community Behavior Change

Anti-Violence Neighborhood Campaign, Cure Violence (previously CeaseFire Chicago) [metaslider id=174650670] Project Goal: CeaseFire is a leader in preventing violence between individuals. They needed a strategy to change the thinking about the social norms and behaviors that perpetuate the transmission of violence at the individual and community level. Outcome: A service platform based on four key

Cure Violence: Community Behavior Change 2018-02-13T05:46:49+00:00

Is it culture?

Last night the topic of corporate culture came up in my Operations class. As 'culture' as a term is used freely we tried to define it based on the team case studies we were reviewing for the day (the 1996 Mt Everest trajedy and a separate case on ...

Is it culture? 2012-06-21T17:42:10+00:00