Google+

Evaluating the user experience

Problem: When launched Google+ captured disgruntled FaceBook users, however use dropped off precipitously within a month of launch. Our goal was to identify what caused users to abandon the platform.

We conducted six diagnostic usability interviews with Google+ early adopters with limited experience on the platform. These interviews and observations provided the basis for our analysis.

Outcome: We identified key interface barriers that frustrated and thwarted users and identified opportunities to align user expectations with interface design elements and interactions.

Time Frame: Three weeks